RAISES OVER $120,000!


The 3rd Annual Challenge of the Brave was a major success, raising over $120,000! We express our sincerest gratitude to the 24 teams, the volunteers, donors, sponsors and partners who made this event possible.


The Challenge of the Brave is not just a fundraiser; it’s a testament to the community’s spirit of giving and support for those living with cancer. The proceeds from the event go towards the West Island Cancer Wellness Centre’s mission of providing compassionate care to cancer patients and their supporters.




Teresa Broccolini, Broccolini

Donna Coughlin

Elaine Gourlay, GMP Consultants

Laurie Lincoln, Air Canada (retired)

Fauzia Sikender, Air Canada

Domenico Zito, Kirkland Councilor

Tony Zinno, Zinno Zappitelli Architect





About Us and the Challenge of the Brave

Need more information? Contact Melanie Richter :

(514) 695-9355 / melanie@wicwc.org


How do I enter the Challenge?
Create a team of 4 of your besties, colleagues, or family members to join you. You’ll need a team captain and a team name. You then visit the registration page on our website, social media pages, or the email that you received via the Centre and enter all your individual information. There is a $25 registration fee per person when you start the registration process.

How athletic do I need to be to participate?
This is a test of wits, good humor, and patience more than athleticism. It’s not a running race, but you will need to be comfortable driving around town and exerting a little hustle in the 7 challenges. The entire course is within the limits of the West Island.

Will I know where I’m going?
You will NOT know the 7 locations or the 7 challenges ahead of time. At the starting line we will hand you your first location and once you are at the “right” pit stop a volunteer will inform you about the challenge that needs to be performed in an allotted time. The volunteer will then hand you your next destination in a sealed envelope. NO BRIBES ALLOWED

What do I need?
You will need a car (full tank of gas) and an official driver’s license for the one(s) who will be your designated driver(s). Teams will also need to raise $1000 to qualify. A little bit of competitiveness and a sense of humor is also helpful!

How do we raise the $1000?
Each registrant will have their own fundraising page that is also linked to your team page. This is where you can collect online donations. WICWC provides an online fundraising platform when you register. With this platform, you will have the tools to send out emails to your family and friends.

How does a team win the Challenge?
The Challenge is based on a point system. The team that has the most points wins the Challenge. For example, teams that finishes the challenges in the allotted times. NO team will be eliminated, everyone will cross the finish line.

Is there an age limit/requirement for participants?
Participants must be 18 years and older. the one driving must have a valid driver’s license and car insurance which will be presented at registration the day of the event.

Do I need to be a resident of the West Island?
NO! We welcome anyone who’s BRAVE enough!!!

Can my company match donations?
Absolutely! WICWC is registered with multiple matching platforms, and company matches can be counted as part of your team donations.

Will every team that enters be allowed to take the Challenge?
Our goal is to have 24 teams registered. If we go over, who cares, there is room for many!!!

If I’m sick, can I be replaced?
YES, we only ask that your replacement sign a waiver the day of the event at the registration booth.

Will you cancel if it’s raining?
NO, rain or shine, it’s still going to happen. We will BRAVE the weather

Do we need to bring lunch?
NO, the WICWC will provide a lunch for you to take when you sign in you and your team the day of the event.

Will there be a celebration?
YES, there will be a ceremony after the last team arrives at the finish line. The WICWC will provide food, drinks and music. There will be a raffle with amazing prizes that you can participate in before and after the Challenge.

Can I invite my friends and family to the ceremony?
YES, we would love to have all friends and family at the finish line to cheer all the teams on and enjoy the celebrations.

What if I can’t do the Challenge, but still want to support the event?
There are many ways that you can support the event. 1 – Sponsorships 2 – donating raffle prizes 3 – Donations 4 – attending the ceremony after the Challenge 5 – sharing the event on social media.